About: Jay is a software consultant and owner of Arana Software. He has been developing on the web since 1995, when the Blink tag lured him away from Visual Basic 3, and has been awarded as a Microsoft Regional Director, ASPInsider, and Microsoft MVP. Recognizing that the greatest application performance bottleneck is a developer’s time, Jay’s continuing quest is for frameworks, modules, tools, and practices that make developers stronger, fitter, happier, and more productive. Keynote Presentation: Celebrate Your Expert If you were asked “In what areas are you an expert,” how would you answer? Would you answer at all? If your friends, colleagues, and peers were asked about your expertise, would the answer change? That word ‘expert’ gets in our way. Our self-modesty blocks self-assessment of our talents. It damages our self-worth and leads to imposter syndrome. But we can break out of the cycle. Let’s celebrate our expert.